ISU graphic design student creates Susan G. Komen Iowa’s 2016 Race for the Cure campaign materials

04/08/16

Susan G. Komen Iowa Special Events Coordinator Derek Johnson and graphic design junior Maddison True, whose "25 Years Stronger" theme was chosen for this year's Race for the Cure.

AMES, Iowa — Susan G. Komen Iowa has selected an Iowa State University student's design proposal for its 2016 Race for the Cure campaign.

Maddison True, a junior in graphic design from Lincoln, Nebraska, developed the winning concept, "25 Years Strong," in the ARTGR 371 studio course this spring. Her design features an illustration of a pink-sneakered figure walking toward a pink-ribbon finish line with large pink rays of sunlight on the horizon.

"My initial inspiration was 'putting yourself in someone else's shoes.' People want to get involved to support breast cancer survivors and their families and find a cure for breast cancer," True said. "I wanted to convey the idea of running toward the finish line, having a goal and the strength to keep pushing and persevering, and the idea of hope represented by the sun rays."

This is the fourth year students in the junior graphic design studio have proposed ideas for the Iowa Race for the Cure. The project is part of a short-term identity campaign assignment to promote and publicize an event, product or subject of a student’s choice. Sixteen students in this year's class worked with Susan G. Komen Iowa, which is marking the 25th anniversary of its Race for the Cure event.

"This is the largest group of students we've had work on the project and there were a lot of very strong designs, but we appreciated Maddison's focus on the end goal in her design, and the '25 Years Strong' theme," said Derek Johnson, Susan G. Komen Iowa’s special events coordinator.

"The committee felt it represented how solid and strong we are as an organization, and we liked that it referenced the 25 without directly stating '25th anniversary,'" he said.

For the Oct. 29 Race for the Cure event in Des Moines, True will produce a wide range of materials, including two different posters, a postcard, a billboard, a lapel pin, a business card, two newspaper ads, Doctors for the Cure promotional materials, a survivor luncheon invitation and program, two T-shirts—a 25th anniversary design and a "Pink Honor Roll" design for those who raised the most money during last year's fundraising event—and digital designs for the organization’s Facebook page and website.

"I'm glad to design something for an organization making a difference," True said.

Back row, left to right: Megan Anderson, Maddison True, Kelly Ikemenogo, Holden King, Quinn Van Maanen, Morgan Lamansky, Maddie Savage, Lauren Gehrig, Samantha Taber. Front row, left to right: Jessica Thomas, Jean Colangelo, Jessica Johnson, Kaley Lempke, Jordan Rastall, Emma Willcockson, Brenda McArtor. Photo by Alison Weidemann.

In addition to True, students who developed designs for the Susan G. Komen Race for the Cure campaign were Megan Anderson, Cedar Rapids; Jean Colangelo, Iowa City; Lauren Gehring, Elkhorn, Nebraska; Kelly Ikemenogo, Dallas, Texas; Jessica Johnson, Oskaloosa; Holden King, Council Bluffs; Morghan Lamansky, Clive; Kaley Lempke, Livermore; Brenda McArtor, Crawfordsville; Jordan Rastall, West Lakeland, Minnesota; Madison Savage, Inver Grove Heights, Minnesota; Samantha Taber, Des Moines; Jessica Thomas, Davenport; Quinn Van Maanen, Rock Valley; and Emma Willcockson, Urbandale. Studio instructors this spring were Lecturer Beverly Krumm and Senior Lecturer Cheri Ure.

"Students benefit from real-world clients like Susan G. Komen Iowa because they have a very specific target audience they need to research and understand, and they need to communicate the ideals of their client. Students learn to see the final project through three sets of eyes: their own as designers, the audience and the client," Krumm said.

Contacts:
Derek Johnson, Susan G. Komen Iowa, (515) 330-2936, djohnson@komeniowa.org
Maddison True, Graphic Design junior, (402) 540-7766, mmtrue@iastate.edu
Beverly Krumm, Graphic Design, (515) 294-0679, blkrumm@iastate.edu
Heather Sauer, Design Communications, (515) 294-9289, hsauer@iastate.edu

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